Diversification into Elderly Services: Possibilities, Potential & Pitfalls (audio conference)
Registration form for archived webinars
Speaker(s): Bob Bond, Vice President of Operations, ResCare
Patricia Menoni, Partners in Senior Care
Wendy Sokol, CEO, SOREO
ANCOR member: $149; Non-member: $199
Session #1: Overview of Aging Services
Diversification into aging services may seem like a good idea for many. In this session, three providers share:
- Why they chose to diversify services
- What challenges they faced
- How they solved those challenges
- Information/resources to assist providers diversifying into the elderly market
Session #2: Financial Aspects of Aging Services
Understanding the available funding streams and allocating the agency’s resources to meet the needs of elderly consumers presents several opportunities and challenges for providers who have traditionally supported individuals with disabilities. Bob Bond leads this session, noting the ‘nuts and bolts’ involved when diversifying into the aging arena. Sample budgets, pro forma documents, staffing considerations, including wages and other items will be covered in this no-nonsense financially focused session.
Session #3: Marketing Aspects of Aging Services
Understanding one’s customer is critical to any business’ success. Savvy aging consumers can choose from a myriad of providers, so providers must devote the necessary resources to creating a sophisticated marketing campaign. Learn from Patricia Menoni as she shares marketing tips and tools from the field. Tricia has presented at the National Private Duty Association, ANCOR and other state and national conferences throughout the past several years and is considered one of the most creative and successful marketers within the private duty market.