The State of America’s Direct Support Workforce Crisis 2022
Social Media Copy
No matter whether you’re active on Facebook or LinkedIn, Instagram or Twitter, social media is a great way to encourage DSPs to get vaccinated and show everyone else the steps you’re taking to keep the people you support safe from COVID-19. Some of this content is shorter, making it ideal for Twitter, while some of it is a little longer to offer more detail for platforms without character limits.
Customize the content by replacing the words and phrases highlighted in yellow. As you add your organization name and branding, please be sure to maintain the campaign hashtag, #ItsUpToMe, so we can track how the content is circulating. On that note, be sure to review Tool 4: Tracking Results for tips on tracking campaign metrics for your organization and submitting stats to ANCOR.
Paired with the copy in the section above or used on their own, our shareable images that include the brief messages below are a great way to capture the attention of your followers, especially on social media. By clicking on the link below, you’ll be taken to a Dropbox folder with different subfolders depending on the platforms where you’d like to use the images. The substance of the messages included in the images are the same regardless of the platform, but each subfolder offers the images in dimensions that are optimal for the chosen platform.
Email, Newsletter & Article Content
Whereas social media is optimal for concise messages that get right to the heart of the matter, it’s sometimes nice to have less restrictive character limits so you can dive deeper into key details of an issue. In those instances, articles in your organization newsletter or content in recurring employee updates sent directly to your DSPs and other subscribers are a good option.
If your organization sends such regular email communications to its DSPs or has a blog or other website where it publishes article-length content, you can use the copy linked below as a great starting point. Like with the sample social media copy provided above, you are welcome to copy and paste this content to use it as-is, or include your organization’s branding. Either way, be sure to replace the content highlighted in yellow with the relevant information.
This project was made possible thanks to funding from the Association of University Centers on Disabilities (AUCD).