Growing your impact and increasing your agency’s reach is a goal or aspiration for many disability service providers. Whether you’ve expanded your service offerings or pivoted into a new market, you likely aren’t the same organization you were five or ten years ago. Change is essential if you want to keep your organization relevant and continue to attract people. That’s not just staff, it’s also clients, partners and donors.
In this session, learn marketing and branding fundamentals that work for your growth and impact goals. Starting with inclusivity at the core, we’ll look at ways to use marketing to create and promote opportunities for everybody – be that recruiting staff or for the people you serve.
Kirstie MacArthur (she/her/hers), Director of Sales, Growth Marketing & Business Development, SETWorks
Anna Spexarth (she/her/hers), Marketing & Communications Manager, SETWorks
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