Irrespective of whether your organization has been ravaged by the COVID-19 crisis or it has been relatively spared from the pandemic’s harshest impacts, there will be no shortage of pivotal moments at which you need to communicate a carefully crafted message related to your organization’s coronavirus response in a timely and transparent manner. These pivotal moments will raise a series of pressing questions. For example, how will you communicate new hygiene protocols to your direct support professionals to help them keep the people they support safe? How will you tell family members that restrictions on visitors to residential settings will remain in place for an extended period of time? How and to whom will you communicate if a person you support becomes hospitalized?
Each of these questions and more will be addressed during this webinar, the second installment of a three-part series. Presenters during this webinar will focus specifically on tailoring your communications to three audiences: (1) employees of your organization, (2) people supported by your organization and (3) family members of people supported by your organization. In each of the practical examples presented, speakers will focus on steps you can take to minimize risk while still devising and disseminating clear, coherent communications. Although not required, participants in this session are strongly encouraged to participate in or view the recording from Part 1 in this series, “Planning for the Unexpected.”
Don Klein, Senior Director for Public Affairs, Bethesda
As Senior Director of Public Affairs, Don Klein leads Bethesda’s reputation management, executive communication, parent/guardian communication, and crisis management functions. Prior to joining Bethesda, Klein served as Public Affairs Manager for Aurora Health Care, Milwaukee, among several internal and external communications roles. He has experience with for-profit, agency and news media organizations. Klein earned a bachelor’s degree in English and political science from Marquette University.
Mo Moorman, Director of Corporate Communications & Public Relations, Bethesda
Mo Moorman leads Bethesda’s employee communications function, as well as the organization’s earned media and social media marketing functions, promoting Bethesda’s service lines to external audiences.
ANCOR members: $69
Three-Part Webinar Series (20% discount on entire series**)
ANCOR members: $166
** Must purchase entire series to take advantage of 20% discount (series discount cannot be retroactively applied to a previously purchased individual session).
A recording will be made available for registrants; if you cannot participate in the live broadcast on July 1, 2020, register anyway to receive the recording to view on-demand after the webinar has concluded.