In most crises, your communications need to be tailored and disseminated to your most important stakeholders. But when it comes to public health emergencies, you may find yourself communicating to the public writ large, either directly or vis-a-vis the media. In these scenarios arise a new set of challenges. For example, what happens if there’s an outbreak in one of your group homes? Do you need to alert your neighbors? What about local public health authorities? When? With what level of detail? Moreover, in these most extreme situations, members of the press may approach you for comment. Should you respond? If so, how?
In this final installment of a three-part series, speakers will identify situations in which your crisis communications may need to be designed for audiences beyond your typical stakeholders. Then, using these situations as practical applications, presenters will help you understand how to make these critically important decisions and how to communicate those decisions effectively. Participants will also glean practical tips for engaging the media proactively and reactively in a way that minimizes risk to your organization and the people you support.
Although not required, participants in this session are strongly encouraged to participate in or view the recording from Part 1 in this series, “Planning for the Unexpected.”
Dave La Torre, Founder, La Torre Communications
La Torre Communications founder David La Torre is a well-regarded public affairs and communications strategist who has served as a spokesperson for high-profile clients and crises. For over a decade, David has successfully handled communications for a number of events that captured the world’s attention, including the Jerry Sandusky issue at Penn State University and the dramatic Quecreek Mine Rescue outside of Pittsburgh. He has worked with and appeared in media outlets across the country and world, including The New York Times, BBC, ABC, NBC, CBS, ESPN, Fox News, Wall Street Journal, Boston Globe, Bloomberg, Chicago Tribune, Reuters, Philadelphia Inquirer, Los Angeles Times, and Pittsburgh Post-Gazette.
David holds a bachelor’s degree from St. Francis University and a master’s from Ball State University.
Sean Luechtefeld, Ph.D., Communications Director, ANCOR
Sean Luechtefeld joined the ANCOR team in 2018 as Communications Director. In this role, he leads communications for ANCOR, the ANCOR Foundation and the ANCOR Services Corporation, collaborating across the organization to strengthen the services provided to the association’s members. In addition to his work at ANCOR, Sean is an adjunct professor in the Master’s program in Communication at Johns Hopkins University.
Sean earned his Ph.D. in Communication with a focus in rhetoric and political culture from the University of Maryland in 2016. He holds a B.A. in Communication Studies and a B.S. in Political Science, both from the Florida State University, and an M.A. in Communication from Wake Forest University.
ANCOR members: $69
Three-Part Webinar Series (20% discount on entire series**)
ANCOR members: $166
** Must purchase entire series to take advantage of 20% discount (series discount cannot be retroactively applied to a previously purchased individual session).
A recording will be made available for registrants; if you cannot participate in the live broadcast on July 22, 2020, register anyway to receive the recording to view on-demand after the webinar has concluded.